Nigeria’s leading online home service platform is repositioning the conversation from “Finding artisans” to “Building accountable service access.”
For millions of Nigerian households and businesses, finding someone to fix an AC, repair a leaking pipe, resolve an electrical fault, clean a space, install fittings or handle carpentry work is still too often driven by guesswork, random referrals and uncertainty.
According to wrkman Chief Executive Officer, Mr Tunde Ebohon, the challenge in bringing artisans to homeowners is not a lack of skilled service professionals but in placing full trust in the professionals.
“Nigeria has a large pool of artisans, technicians and maintenance providers. The deeper challenge is trust: knowing who to call, what to expect, how to manage the process and where to turn when service does not go as planned.
wrkman, Nigeria’s leading online home service platform, is moving to address that trust gap with a renewed market positioning built around service transparency, customer education, provider accountability and digital access to everyday home and business maintenance support,” he said
The company, led by its Chief Executive Officer, Mr Tunde Ebohon, is using its July 1 soft media and market activation to open a broader conversation on the future of home services in Nigeria and the need to move the market from informal referrals to more structured and accountable service access.
At the centre of the activation is the campaign idea, “Zero Stories. Just Service.” In Nigerian everyday language, “no stories” is a familiar demand for reliability.
It means no excuses, no unnecessary delays, no disappearing after payment, no confusion after booking and no silence when follow-up is needed.
For Wrkman, the phrase captures a larger ambition: to help households, businesses, estates and service professionals participate in a better service culture.
“Trust is the real currency of the home and business service market,” said Mr Tunde Ebohon, Chief Executive Officer of Wrkman.
“People do not only want someone who can fix an AC, repair a leaking pipe, handle electrical work or install a cabinet. They want clarity, professionalism, accountability and peace of mind.
Wrkman is focused on making service access more structured and easier to trust.”
Ebohon further stated that the platform’s new market push is not about presenting technology as a magic fix, but about improving the process around service delivery.
“Real service work can be complex,” he said. “Sometimes a job needs diagnosis. Sometimes parts are required. Sometimes follow-up is necessary.
“What customers deserve is clarity, communication and a process that does not leave them helpless. That is what ‘Zero Stories’ means to us.”
In the statement signed by Ebohon, the activation on July 1 will combine strategic media engagement, digital communication, customer education, service-category storytelling, social media engagement and lead intelligence to reach households and businesses actively looking for service support.
Wrkman will also use the campaign to spotlight the role of skilled providers in the economy. Rather than treating artisans as the problem, the platform is positioning good service professionals as central to the solution.
“Many skilled providers want serious customers, fair opportunities and a reputation they can build,” Ebohon added. “Customers also want reliable service and better follow-through. The future of this market depends on creating a structure that works better for both sides.”
The activation will focus on four communication pillars: transparency, empathy and accountability, community validation and intelligent engagement.
Through these pillars, Wrkman will educate users on how service booking works, how to prepare for service visits, how to give feedback, how to report issues and how to use digital platforms to reduce the uncertainty associated with informal service hiring.
The campaign will also include social content series such as Mythbuster Monday, DIY vs Pro Wednesday, Feature Friday, customer proof stories, provider spotlights, app walkthroughs and service-category explainers.
“For households, the message is simple: home repairs and maintenance should not become a chain of calls, excuses and uncertainty.
For businesses, the message is practical: when something breaks, work slows down, customer experience suffers, and downtime becomes costly.
For service professionals, the message is aspirational: trust can become a competitive advantage when good work is visible, reviewed and rewarded,” he added.
wrkman’s soft launch, which is slated to kick off on July 1, marks the beginning of a 13-week trust-led communications and market engagement programme that will expand across PR, digital storytelling, customer education, social media engagement, estate/community activations and service demand generation.
